Privacy Policy

This Privacy Policy applies to the official Yakima Jewellery London website and all associated online services. It strictly adheres to the UK General Data Protection Regulation (UK GDPR) and applicable local data protection laws, clearly outlining to all users the sources of personal information collection, how such information is used, the scope of its disclosure, data security measures, user rights, and our Cookie Policy. By visiting this website, registering an account, placing an order, or utilizing our services, you acknowledge that you have read and agree to all terms and conditions set forth in this Privacy Policy.

I. Effective Date
This Privacy Policy officially takes effect on May 5, 2026, and shall remain in force indefinitely. Subsequent updates to this Policy will be announced on our official website.

II. User Information We Collect
To ensure the proper operation of our website and to provide users with a high-quality jewelry sales and after-sales experience, we collect only the user information relevant and necessary for our services. This information is primarily categorized into the following two types:

1. Personal Identifiable Information
This includes the user's name, mobile phone number, email address, shipping address, postal code, payment account details, order history, registered account information, and similar data.

2. Device and Access Data
This includes non-sensitive browsing data such as the user's device model, browser type, IP address, browsing history, time spent on pages, clickstream data, time zone, and geographic access region.

III. Sources of Personal Information
Our channels for collecting personal information are lawful and compliant; all data is derived from the following legitimate sources:

Information Voluntarily Provided by Users: Personal information that users voluntarily provide to us when registering an account, browsing or utilizing website services, engaging in online consultations or communications, placing orders, leaving messages, or interacting with us through other means;

Information Automatically Collected via Services: Browsing and device data that our systems automatically record and collect—via device background processes, Cookies, and similar technologies—when users visit our official website or utilize our shopping services;

Third-Party Service Providers: Compliant user information that our technical service providers, payment processors, and logistics partners collect and process on our behalf—in accordance with applicable regulations—while providing their respective services to us;

Partners and Legitimate Third Parties: Publicly available user information legitimately shared with us by authorized business partners and platform channels.

IV. How We Use Personal Information
We pledge that all collected user information is used solely for the purpose of providing our services; we strictly refrain from any misuse or unauthorized disclosure of user privacy. This information is primarily utilized for the following purposes:

Processing, confirming, and tracking user orders; and facilitating related services such as inventory preparation, shipping, logistics monitoring, and after-sales support (including returns, exchanges, and refunds);

Maintaining the proper functioning of the website, and optimizing page features, product displays, and the overall user browsing experience;

Verifying user identities and safeguarding account security to mitigate risks such as irregular transactions, unauthorized card usage, and fraud;

Responding to user inquiries and resolving after-sales issues, with a commitment to addressing customer requests within 24 hours;

Delivering marketing communications—such as updates on new products, promotional offers, and store news—that users have voluntarily elected to receive;

Ensuring compliance with applicable UK laws and regulations, and cooperating with necessary compliance audits and regulatory oversight.

V. How We Disclose Personal Information
Except in the following situations, we never trade, sell, or otherwise provide your personal information to third parties:

Except in the following lawful and compliant scenarios, we strictly refrain from trading, selling, or unauthorizedly disclosing users' personal information to any third party:

1. Disclosure to Service Providers
We may share user information with compliant third-party service providers. All partners are required to sign confidentiality agreements and strictly safeguard information security. The scope of such partnerships includes: website development and maintenance, Shopify platform services, payment processing, data analytics, customer support, cloud storage, and UPS logistics fulfillment and delivery services.

2. Disclosure for Commercial and Marketing Partnerships
We collaborate with legitimate commercial and marketing partners to conduct compliant advertising and marketing services. For instance, leveraging the Shopify platform, we engage in personalized, targeted promotional activities based on users' browsing behavior across the web. These third-party partners will utilize the relevant data in accordance with their own respective privacy policies. Users have the right to request the opt-out of targeted advertising services based on their browsing behavior.

3. Disclosure Authorized by the User
Information may be disclosed to third parties at the user's explicit request, with the user's express consent, or through the user's voluntary actions—such as logging in via social media accounts or utilizing social sharing features. Additionally, necessary information may be disclosed to fulfill product delivery and order processing requirements.

4. Internal Disclosure within the Corporate Group
We may lawfully share user data among our affiliated entities and internal corporate group members, while strictly adhering to privacy protection regulations throughout the entire process.

5. Disclosure in Lawful and Compliant Scenarios
User information may be disclosed in accordance with regulations under the following circumstances: during commercial transactions such as corporate mergers, reorganizations, or bankruptcy liquidations; to comply with UK laws and regulations, or to respond to judicial subpoenas, search warrants, and official legal requests; and in scenarios deemed necessary to enforce our website's Terms of Service or to protect the legitimate rights and interests of our store, our users, and third parties.

VI. Data Security and Data Retention Rules
1. Data Security Protection
Our store employs a multi-layered technical approach—including international-standard SSL encryption, data anonymization, tiered access control, and backend security safeguards—to comprehensively protect users' personal and transaction data, thereby preventing information leakage, alteration, loss, unauthorized access, and misuse. All employees and business partners have signed data confidentiality agreements and strictly adhere to UK GDPR data protection obligations.

2. Data Retention Period
We retain user data only for the period necessary to fulfill our services. Order transaction data will be retained until the transaction and the associated after-sales service cycle are fully concluded; marketing data and browsing data will be promptly purged following a user's withdrawal of consent or the termination of services. Data that is legally or statutorily required to be retained will be held strictly in accordance with UK statutory retention periods and will be automatically and securely destroyed upon the expiration of said periods.

VII. Third-Party Links
Our store's official website pages may contain links to third-party websites, portals to social media platforms, and redirection links to partner channels. These third-party platforms operate independently and possess their own distinct privacy policies and terms of service; they are not governed by this Policy.

For any browsing, transaction, or information submission activities undertaken by a user after clicking through to a third-party website, the responsibility for data security and privacy protection lies solely with that third-party platform. Our store assumes no joint liability for the privacy rules, content, or services provided by third-party platforms. We recommend that users carefully review the privacy policies of any third-party websites before accessing them.

VIII. Users' Legal Rights
In accordance with the UK GDPR (General Data Protection Regulation), all users—both within the UK and globally—are entitled to the following legal privacy rights:

Right of Access: You may request to access the personal data and usage records we hold regarding you at any time.

Right to Rectification: You may request to correct any inaccurate or outdated personal information at any time.

Right to Erasure: Subject to applicable regulations, you may request the deletion of your relevant personal data.

Right to Restrict Processing: You may request that we restrict the processing and use of your personal data.

Right to Data Portability: You may request to obtain a portable copy of your personal data.

Right to Withdraw Consent: You may withdraw your consent regarding information collection and marketing communications at any time.

Right to Lodge a Complaint: If you believe that our privacy practices are in violation of regulations, you have the right to lodge a complaint with the relevant UK data protection supervisory authority.

IX. Protection of Children's Privacy
Our website and jewelry services are not intended for, nor do they provide services to, minors under the age of 18. We do not knowingly collect any personal information from minors.

If you are a legal guardian and discover that a minor has submitted personal information to us without authorization, please contact us immediately. We will promptly delete the relevant data and make every effort to safeguard the privacy and security of children.

X. Rules Governing the Use of Cookie Technology
Our official website utilizes Cookies and similar tracking technologies to record user browsing preferences, optimize website loading speeds, identify user devices, enhance the browsing experience, and compile website traffic data.

A user's initial visit to the website shall be deemed as consent to our compliant use of Cookies. Users may, through their browser settings, independently disable Cookie functionality, clear local Cookie records, or decline the future collection of Cookies. Disabling Cookies may result in certain website features failing to function properly; however, it will not compromise the user's fundamental privacy and security.

XI. Changes and Updates to the Privacy Policy
We reserve the right to revise this Privacy Policy at any time in response to business adjustments, service upgrades, or updates to UK laws and regulations.

Following any policy update, we will prominently display the latest version and its effective date on the homepage of our official website; we will not provide individual notifications to each user. Continued use of our website and services by a user shall constitute acknowledgment and acceptance of the updated Privacy Policy terms. Users are encouraged to review this policy periodically to stay informed of the latest rules.

XII. Order Tracking
Once an order has been successfully shipped, the system will automatically generate a unique UPS tracking number and simultaneously update the order status. Customers can track their shipment progress in real-time using the following methods:

1. Log in to your personal account on our store's website and visit the "My Orders" page to view real-time delivery progress and shipping status;

2. Check the email address you provided during registration; following shipment, the system will automatically send a notification email containing the tracking number and a link to the official tracking page;

3. Copy the tracking number and visit the official UPS platform to independently check for the latest delivery updates.

Should you encounter any issues—such as stalled shipments or abnormal tracking updates—please feel free to contact our Customer Service team at any time; we will investigate and resolve the matter for you within 24 hours.

Contact Us
Shop Name: Yakima Jewellery London
Phone: +44 7747624737
Email: info@yakimajewellerylondon.com
Shop Address: 100 Hatton Garden, London EC1N 8NX, Reino Unido
Opening Hours: 
Monday to Friday: 10:00 AM – 6:00 PM
Saturday: Open 24 Hours
Sunday: 10:00 AM – 6:00 PM
(GMT -5:00, Eastern Standard Time)
Response Time:We respond within 24 hours.